I’ve always felt that the real mark of success for Fairtrade, and particularly Fairtrade chocolate, would be if an existing and successful brand was “converted” to Fairtrade – mainly so that the product would be a great chocolate bar first, and Fairtrade as it happens. But I wasn’t going to hold my breath in this age of Capitalism Supreme.
So I was pleasantly surprised when I walked into my local Co-op on Saturday, and saw a bar of Cadbury’s Dairy Milk bearing the Fairtrade logo! Continue reading